Kim Kardashian, aged 43, made a big announcement on October 30. Her clothing and intimates brand, SKIMS, has joined forces with the National Basketball Association (NBA). In an Instagram post, the billionaire shared the exciting news, revealing that SKIMS is now the Official Underwear Partner of the NBA, WNBA, and USABasketball. She posted a photo of herself with NBA commissioner Adam Silver and Jens Grede.
Kim didn’t stop at just the Instagram announcement. She also released a statement via the NBA’s website, expressing her immense pride in the SKIMS-NBA partnership. She emphasized how it reflects SKIMS’ growing influence on culture and what she hopes the partnership will achieve. Kim envisions that SKIMS and the NBA will connect people from diverse backgrounds through fashion, sports, and talent, and she’s excited to see the partnership flourish.
Earlier on October 23, Kim had featured various famous athletes in her new men’s campaign, including Shai Gilgeous-Alexander from the Oklahoma City Thunder. Jens, the co-founder and CEO of SKIMS, added his thoughts, recognizing the NBA’s significant impact on pop culture, entertainment, and fashion. He believes this partnership presents an incredible opportunity for SKIMS and the NBA to engage the next generation of fans through basketball.
Adam, the NBA commissioner since 2014, praised Kim’s company as “culturally-influential.” He anticipates unique experiences, fresh offerings, and premium products for NBA fans and SKIMS users through this partnership. He also mentioned that fans can expect to see the partnership come to life at future marquee events, including the NBA All-Star and the NBA In-Season Tournament.
As soon as Kim shared the news on Instagram, her 364 million followers flooded the comments section with excitement. Fans marveled at her work ethic and determination, while celebrities like Harry Hudson and Tanisha Thomas congratulated Kim on this incredible achievement.