Princess Diana’s Timeless Elegance: Record-Breaking Auction of Iconic Dress



Princess Diana’s iconic dress, worn in Florence in 1985, has set a new record, selling for over $1.1 million at Julien’s Auctions. The ballerina-length evening gown, designed by Jacques Azagury, captivated bidders, surpassing its estimated price of $100,000 to $200,000. Princess Diana first wore the celestial-print embroidered dress at a dinner hosted by the Mayor of Florence in 1985 and later to the Vancouver Symphony Orchestra in 1986.

Created by Moroccan-British designer Jacques Azagury, the dress symbolizes Princess Diana’s royal elegance and love of dance. Julien’s Auctions revealed that the winning bid of $1,148,080 was 11 times its original estimate. The black velvet bodice, metallic embroidered stars, and royal blue organza skirt showcased timeless elegance.

This sale broke the world record for the most expensive Princess Diana dress auctioned, surpassing the previous record of $604,800 for her purple evening dress. Julien’s Auctions also sold another piece, a blush pink chiffon Emanuels blouse worn by Princess Diana for her 1981 engagement portrait, fetching $381,000, four times its estimated price. The buyer of the dresses remains anonymous.